Shaan Puri

Shaan's writing style

Shaan Puri writes in brisk, declarative bursts: short to medium sentences, rapid paragraph breaks, and a mix of single-line emphatic statements followed by one-paragraph expansions. He punctuates threads with concrete labels and essay titles — for example he signs his feed with "I'm an idea dealer" and drops mottos like "A man is the sum of his projects" to anchor a thread. Shaan favors plain, conversational diction and occasional profanity for emphasis (see titles like "don't be an a**hole, call your mom"). He alternates between one-line hooks, numbered or enumerated takeaways, and compact personal anecdotes, then links out to longer reads. Visual rhythm comes from whitespace: many posts are short paragraphs or single sentences separated by line breaks rather than long blocks. He also uses meta-headlines inside threads — "new blog: triangle of talent" — to clearly signpost longer work. Expect a pattern of headline-like tweet, a short framing sentence, then 3–7 bite-sized insights or provocative claims, and a link to an article or podcast for depth.

Who Shaan writes for

Shaan Puri speaks to builders who are early to mid-stage in startups and side projects: indie makers, solo founders, early employees (PMs, growth marketers, first 0–10 hires), and podcasters who consume business ideas. Evidence in the timeline: article titles such as "the triangle of talent" and "the art of (shamelessly) cloning" target people building teams and products. The repeated reference to listeners building "$1M+ businesses from something they heard on the MFM" positions his audience as makers who act on tactical ideas and can move from concept to revenue. He also writes to a Silicon Valley/tech-curious crowd (profile location: San Francisco, CA) and to other pod hosts/guests (mentions like "every time Steph Smith comes on the pod we walk away with like 10 business ideas"). The voice assumes readers know startup vocabulary and care about project-driven identity and monetizable ideas.

Shaan's signature hooks

Shaan opens with short, concrete hook archetypes that get attention and set a clear promise. One archetype: the personal maxim as hook — e.g., "A man is the sum of his projects" — used to frame a career or productivity thread. A second archetype: announcement-format hooks that double as content signposts, e.g., "new blog: triangle of talent" or "new blog: the big lie about competition," which signal depth behind a short post. A third archetype: social-proof/curiosity hooks that reference real outcomes, for example "I've heard a few people tell me they built $1M+ businesses from something they heard on the MFM," or the guest-tease, "every time Steph Smith comes on the pod we walk away with like 10 business ideas," which promises practical, replicable takeaways. Each hook is short, declarative, and either states a belief, announces deeper material, or promises actionable ideas tied to real results.

Posting cadence and format mix

Shaan publishes multiple short posts per week and punctuates those with longer X articles and podcast-driven pieces. The March dates show a cadence of short-form tweets and replies on several days (Mar 13, Mar 16, Mar 20) combined with posted articles like "the triangle of talent" and "the art of (shamelessly) cloning." He leans more heavily on text threads and article links than on image-first posts; you’ll see many single-line announcements followed by a link to a longer blog or podcast clip. Compared with creators who favor daily memes or videos, Shaan does more intermittent longform essays and threaded breakdowns and less of high-volume image or short-video content. He also engages in replies and conversational posts (reply counts in the snippets), suggesting a rhythm of public threads followed by interactive replies to sustain engagement.

What to steal from Shaan

Open with a personal maxim that frames the whole thread: start your post with a short sentence like "A person is the sum of their projects" to set identity + action context. Announce longform with a one-line label: use the exact pattern "new blog: [short, punchy title]" as the first line to signal depth and drive clicks. Tease outcomes with social proof: begin with "I've heard a few people tell me they..." followed by a concrete result and then explain how readers can replicate it. Use guest or collaborator hooks: "every time [guest name] joins the show we walk away with [number] business ideas" to promise a list and give listeners a reason to click. Close threads with a concrete next step and a link: end with "read: [url]" or "listen: [episode link]" and a one-line instruction on what to do with the ideas (e.g., "pick one and ship it this week").