Inmail

Inmail is LinkedIn's paid messaging feature that lets users send private messages to members outside their first-degree connections, typically available to users with certain LinkedIn subscriptions.

Inmail is LinkedIn's paid direct-message channel that allows you to contact members who are not in your immediate network. Access and the number of messages you can send are tied to specific LinkedIn subscription types and product plans.

For LinkedIn creators, Inmail matters because it provides a way to reach targeted professionals, potential collaborators, sponsors, or hiring contacts when connection requests or public posts are unlikely to get direct attention. Effective Inmail outreach emphasizes clear purpose, relevance to the recipient, and concise personalization to avoid being perceived as spam.

Top Voice helps creators incorporate Inmail into their broader outreach strategy by offering guidance on when paid messages are appropriate, how to craft concise and relevant outreach, and how to organize outreach efforts alongside organic engagement. The platform aims to help creators use Inmail responsibly and align paid outreach with their content and networking goals.