My First Million

My's writing style

My First Million writes like a producer scripting episode promos: short, declarative sentences interspersed with a single longer how-to line or framework. Paragraphs are one to three sentences long; posts often read as a sequence of quick beats rather than a single dense block. The feed repeatedly uses first-person episode calls — for example, "Just did a new episode of My First Million where I walk through how I made my first million (nice)" — and tactical boasts framed as product experiments, like "replace a developer, designer, marketer, researcher, and product manager with AI agents." Parenthetical asides and colloquial tags such as "(nice)" appear as a signature micro-voice. My First Million formats include a headline-quality opener, a one-sentence tease of value, and an immediate link to show notes or player. When Shaan Puri or Sam Parr share frameworks, they mark them with an instruction phrase: "Steal the exact framework we use to grow the pod:" followed by an external link. The net effect is tight, practical copy that favors operational verbs, concrete role names, and explicit CTAs to click episode links or download notes.

Who My writes for

My First Million speaks primarily to founders and operators building early-stage businesses and side projects: first-time founders trying to reach initial revenue, bootstrappers curious how others "made their first million," and SaaS or software founders monitoring market shifts. Evidence in the feed points to listeners interested in monetization and growth: posts about "Business Monetization Strategies" and "i-run-a-180m" signal an investor/operator crossover. Podcasters and creators who want growth playbooks are also targeted; Shaan Puri explicitly invites others to "Steal the exact framework we use to grow the pod." A secondary audience comprises product leaders and growth marketers evaluating AI for automation, suggested by posts like "replace a developer, designer, marketer, researcher, and product manager with AI agents." High-profile guest names such as MrBeast and Lloyd Blankfein indicate My First Million also draws listeners who care about deal stories, high-ticket guests, and the intersection of media, finance, and consumer-scale execution.

My's signature hooks

My First Million reuses a handful of repeatable opening moves. First, the personal-episode hook: a first-person announcement that foregrounds a lesson or milestone, e.g., "Just did a new episode of My First Million where I walk through how I made my first million (nice)" — that line signals a concrete lesson inside the episode. Second, the contrarian-market hook: a short, provocative assertion that creates urgency, such as "Software is about to become a tougher business," which primes a causal explanation or investment angle. Third, the tactical-utility hook: an explicit invitation to copy a framework or playbook, phrased as "Steal the exact framework we use to grow the pod:" and followed by a link or thread. Fourth, the guest-tease hook: name-dropping a recognizable guest plus timing, for example "Yesterday Lloyd Blankfein came to my office to record My First Million. It'll be out soon — you have to listen to it." Each hook pairs a one-line headline with an immediate link to audio or show notes.

Posting cadence and format mix

My First Million publishes with a production-oriented cadence: regular episode drops supplemented by multiple micro-posts per episode. The snippets show episode announcements, show-note links, growth-framework threads, and clips; that pattern suggests the account posts three to six times around each episode cycle: episode announcement, player/show-notes link, tactical excerpt or thread, and guest highlight. The channel favors audio-first formats and link-outs (player links, mfmpod.com, YouTube) over long-form threads that don't point to a product. Compared with creators who post daily personal reflections, My First Million posts more promotional and instructional items tied to episodes and less off-topic life updates. Formats skew toward short text promos, link cards to show notes, and occasional embedded clips or cross-posted YouTube content. Repromotions of key episodes or frameworks occur enough to convert listeners into clicks rather than to build an ongoing diary-style feed.

What to steal from My

Open with a single-sentence episode tease that promises a concrete outcome: "Just did a new episode of [Your Show] where I walk through how I [specific result] (quick)" and attach the player link on the same post. Lead with a one-line contrarian market claim to force attention, then follow that line with two short evidentiary sentences and a link: e.g., "Software is about to become a tougher business. Here are three data points that matter. Show notes: [link]." Publish a micro-thread titled "Steal the exact framework we use to [outcome]:" then list numbered, bite-sized steps (keep each tweet to one actionable sentence) and end with a CTA to the full episode or a download. Announce guests by name and timing: "Yesterday [Guest] came to my office to record [Show]. It'll be out soon — listen here: [link]" so the name plus timing drives curiosity. When demonstrating tools, use role-replacement framing: "I showed how to replace a [role] with [AI/tool] — here's the single-line result and the two-step process: 1) X 2) Y. Link."